DreamWorks Animation
The logo for DreamWorks centralises a fisher boy who is sitting on a moon. The DreamWorks writing is underneath, along with the whole logo being framed by white, fluffy clouds below. This logo portrays the impossible, as people cannot sit on the moon like that, nor do people fish above the clouds. This can be reflected in the films they produce, which often portray things like anthropomorphic animals and impossible things that could never happen in the real world. The logo is in stark contrast with the dark sky behind, and along with a bold lettering, the bright glowing logo along with the white lettering helps it stand out to the audience. We took this stark contrast in helping to make our logo contrast.
Universal Studios
The logo for Universal appears to be very monumental. This is shown through how the earth is in the logo, making the lettering of the logo itself look huge. This can be reflected in how Universal is a major company and by having the earth in the logo, this shows how they have a worldwide presence and can be seen everywhere. The logo itself, 'Universal' also reaffirms how they are seen everywhere and are one of the largest film companies.
Metro Goldwyn Mayer
The logo for this company, Metro Goldwyn Mayer, illustrates how something like an animal can be implemented into a logo effectively. It gives the logo a strong identity, and when you hear the lion growl, you can instantly identify what logo is being shown without having to look at it. It has a very elegant design, which can put in the audience's mind that this film company has been around for some time. We took inspiration from this logo by adding a silhouette of a wolf, making an animal the centre of our logo.
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